CHALLENGE:
Reward Consumers for their Continued Loyalty.
TXU Energy was looking for help in developing an appropriate ‘thank you’ gift for a category of its most loyal customers. The item needed to be simple, but yet make an “unexpected” impact.
ILLUMINATION:
The most well received gifts are often the most basic – but with a twist! We wanted customers to know they were appreciated and sought to create an opportunity that would deliver this message on multiple occasions.
APPROACH:
To extend the brand messaging supporting the benefits of Average Monthly Billing and sharing energy costs over the entire year, we secured a partnership with Sonic® Drive-Ins to provide TXU Energy customers the chance to keep cool during the 100° weather with Free monthly drinks and ice cream, and a special Beat the Heat Thirst Card to enjoy savings all summer long.
SUCCESS:
Facebook postings highlighted consumer and family appreciation for the free drinks and treats. The program and partnership with Sonic was more than just a free offer of a fountain drink or an ice cream float – it created the opportunity for TXU Energy to fit into the consumer lifestyle and be a part of summer experiences.