Beat The Heat


Reward Consumers for their Continued Loyalty.

TXU Energy was looking for help in developing an appropriate ‘thank you’ gift for a category of its most loyal customers.  The item needed to be simple, but yet make an “unexpected” impact.


The most well received gifts are often the most basic – but with a twist!  We wanted customers to know they were appreciated and sought to create an opportunity that would deliver this message on multiple occasions.


To extend the brand messaging supporting the benefits of Average Monthly Billing and sharing energy costs over the entire year, we secured a partnership with Sonic® Drive-Ins to provide TXU Energy customers the chance to keep cool during the 100° weather with Free monthly drinks and ice cream, and a special Beat the Heat Thirst Card to enjoy savings all summer long.


Facebook postings highlighted consumer and family appreciation for the free drinks and treats.  The program and partnership with Sonic was more than just a free offer of a fountain drink or an ice cream float – it created the opportunity for TXU Energy to fit into the consumer lifestyle and be a part of summer experiences.