Game On! – The Power of Consumer Games

by Chris Norris

Have you considered games, contests and sweepstakes to engage your customers, drive trial and traffic, increase purchase frequency, and incremental purchases or build brand loyalty but didn’t know where to begin? Alternatively, have you used these marketing strategies but didn’t get the results you expected? The Promotion House is an expert in the art and
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3 Ways to Boost Front Line Productivity

by Chris Norris

The 80/20 rule, a KPI that has provided much frustration to businesses. Fact is, the 80/20 rule exists because typically the right motivational factors are not in place to drive employees to higher levels of production. Compensation and benefits are expectations in the workplace and are not viewed as additional opportunities to reward exceptional behavior.
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4 Forces Hampering Your Marketing Efforts

by Chris Norris

1. Attitude and Agendas The best run organizations have established boundaries and expectations placed upon their employees that demand accountability and a service-oriented mindset. How can you serve customers and impact them with your product or service when your organization does not help one another first? This is one of the leading causes of reduced
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5 Ways to Uncover Hidden Revenue

by Chris Norris

The sales forecast is trending poorly, and the C-Suite wants solutions to reverse the outlook. Many of us had been in this scenario before and often plans that took months to develop and launch get violently shifted leading to desperation and knee-jerk decision making across the organization. There is, however, a better way that can
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